Two days ago, Magento announced the latest release ver 2.2.2 with a few incredible new features.
Instant Purchase -- an Amazon-like one-click ordering -- is one of them. I’m going to share in more details about this feature below. If you’re looking for an effective way to eliminate cart abandonment, Instant Purchase is definitely a new enhancement you’re going to love.
There’s a good chance that you start planning for 2018, so we have been working hard on updates to make all our premium Magento 2 extensions fully compatible with Magento 2.2.2. Make sure you have all Magento 2 extensions you need (at a huge discount) to exceed your 2018 goals.
Instant Purchase: Amazon-like checkout experience
1-click checkout was a patent solution of Amazon way back in 1999. You might wonder why it was such a game changer? The answer is straightforward, it’s the simplest, fastest way to place an order. Most importantly, it allows customers to complete purchase with a single click using payment credentials and shipping information previously stored with Amazon. It means that when you click Buy now with 1-Click on any product page, it lets you skip the shopping cart and automatically creates an order for that product.
You see, the patent expired on Sept 12, 2017. This is an exciting news for ecommerce merchants everywhere, as it enables all merchants to use similar 1-click checkout technology without having to license it from Amazon.
For Magento, thanks to the great contribution from the team at Creatuity, the Amazon-like buying experience -- One Touch Ordering (now called Instant Purchase) has been packed in Magento 2.2.2 core, and is available for all Magento merchants. Instant Purchase feature utilizes the Braintree vaulted credit card method that’s native to Magento 2, allowing logged-in users to place an order with a single touch that’s billed and shipped to the default information already stored on their account. You can learn more about how the team at Creatuity brought one-click ordering to Magento 2 here.
The Instant Purchase is definitely important to accelerate the checkout flow for Magento 2 platform from now onward. It will help eliminate the big problem: shopping-cart abandonment. It’s is an issue both on mobile and desktop and can represent major revenue losses for retailers.
Beside ‘Amazon-like’ checkout enhancement, Magento 2.2.2 also delivers a strong set of new capabilities like advanced reporting, email marketing automation. You can find the final release note in detail here.
All our M2 extensions updated to Magento 2.2.2
We started updating all our Magento 2 extensions to make sure that you have what you need to accelerate your 2018 projects. Get access to your profile at Ubertheme and download the latest extensions for Magento 2.2.2 now.
MAGENTO 2.2.2 EXTENSIONS:
The perfect Christmas Bundle -- 61% OFF
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The new year is right around the corner, we at Ubertheme warmly wishes you Merry Christmas and a Happy New Year! Hope you like Magento 2.2.2 updates and our epic Xmas Bundle.
If you have any question, please let us know in comment or send an email to info (at) ubertheme.com.