According to Baymard Institute, a web research company in the UK, the average cart abandonment percentage is 69.23% (last updated: Jan 9, 2017).
Think about that. Clearly shopping cart abandonment is a big problem. Common reasons for checkout abandonment vary from shipping costs or additional taxes, shipping times or problems with the checkout such as too many steps, bad site performance etc.,
Since the checkout is one of the most crucial aspects to increase conversion, Magento 2 checkout has been completely redesigned from the ground-up. Unlike Magento 1.x, the new checkout gets a big overhaul with simpler 2-step navigation, standard anonymous checkout, payment method integration, dynamic delivery cost estimation.
The new Magento 2 checkout keeps your basket free of clutter, clean and faster. And with better checkout experience, it effectively reduces the chances of the customers abandoning their basket.
Let’s dive into those key features and improvements in Magento 2 checkout: Continue reading