Nothing turns off a potential customer more than an overly complicated Magento checkout process.
Here’s what customer research shows: According to the Baymard Institute, roughly 70% of your customers do abandon their carts just before checkout. Now there could be various factors leading to that. It could be hidden shipping costs or the final price of your product, but here’s the catch: Recent research reveals that it’s really the tedious Magento checkout procedures that often discourage your customers from completing their purchase.
So the big question is, what can you do? Optimizing your Magento checkout is one thing you need to look at, but whether to use a single-page or a multi-page checkout is another important aspect you need to consider. Continue reading