2 column right banner links

You open the file of app\design\frontend\default\jm_haga\layout\catalog .xml and look for a block similar as this
<block type="core/template" name="right.permanent.callout" template="callouts/right_col.phtml">
<action method="setImgSrc"><src>images/media/col_right_callout.jpg</src></action>
<action method="setImgAlt" translate="alt" module="catalog"><alt>Keep your eyes open for our special Back to School items and save A LOT!</alt></action>
</block>
here you can change the text, to add a hyperlink to image you can add a action tag as below right under the setImgAlt tag
<action method="setLinkUrl"><url>your_url_goes_here</url></action>