Only a few parts on your Magento page bears more influence on conversion than your landing page. In here lies the portal to your specific call-to-action (CTA), be it promoting conversions or simply getting your visitors to sign-up.
Contrary to regular homepages, landing pages are rather simple and more direct. By reducing the details that are usually found on a homepage such as the company profile and contact information, your Magento page get streamlined into what really matters -- conversions.
Several successful companies have effectively made use of landing pages. Lead generation statistics show that 68% of B2B businesses use landing pages to garner future conversions. To explain how to effectively optimize your Magento landing page and set it to a grand take off, take note of these pointers. Continue reading