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IronSource is the leading Unity Ads substitute as of 2025. Particularly after its merger with Unity, it provides a strong platform for user acquisition and revenue generation designed specifically for mobile game makers. Nonetheless, AppLovin is a top option for people looking for a genuine substitute outside of the Unity environment.
AppLovin provides powerful ad mediation, in-app bidding, and user acquisition tools that rival Unity Ads in performance and scale. It supports various ad formats—rewarded video, interstitial, banners, and playable ads—making it ideal for game monetization.
Other strong alternatives include:
- AdMob by Google – Known for high fill rates and easy integration.
- Chartboost – Great for programmatic advertising and in-app monetization.
- Mintegral – Rising fast with strong performance in APAC markets.
- 7Search PPC – Emerging as a budget-friendly option with affiliate features for mobile apps and games.
If your goal is monetization flexibility, diverse demand sources, and high eCPMs, these platforms offer serious advantages over Unity Ads.