A sea of proverbs to live by have been created with regards to dealing with mistakes and, quite frankly, they serve humanity with so much goodness. One of my favourite, I must say is this: If you fall, fall with grace. But before I begin my litany of life’s drama, let’s talk about this inevitable deadly mistake that could happen to your website: Error 404.
What is Error 404 and why is it deadly?
Simply put, you’ll get an error if the webpage you’re trying to reach couldn’t be found on the server. Now there can be several reasons why you got that error, and we’ll be explaining that in a bit. But here’s what you should keep in mind: Error 404 is a client-side mistake that you should not ignore.
Here’s why: An error 404 will most likely result in the drop of customer satisfaction levels. And you know what could most likely happen next? The increase of your bounce rate. What is a bounce rate? It is when your customers head over to your competitors’ sites. And if that isn’t scary enough, here’s the scariest consequence: they will most likely end up purchasing from there instead. And there goes your hope for conversions! And just like a lever effect, the higher your bounce rate is, the lower your conversion rate becomes. Continue reading