How di i change the banner above the poll ?

Please change in app\design\frontend\default\jm_oganis\layout\catal og.xml this code:

Code:

<block type="core/template" name="right.permanent.callout" template="callouts/right_col.phtml">
                <action method="setImgSrc"><src>images/media/col_right_callout.jpg</src></action>
                <action method="setImgAlt" translate="alt" module="catalog"><alt>Our customer service is available 24/7. Call us at (084) 912-939-475.</alt></action>
                <action method="setLinkUrl"><url>checkout/cart</url></action>
            </block>

Could you please tell me how i would get the link from the image to open in a new window ?

Would this just be the same code as in an html file ?

The image i am using is for the link to Twitter so i dont want the visitor to navigate away from the site ?

thanks as usual for help.