Magento is one of the most search engine friendly e-commerce applications. The Search Engine Optimization for Magento can be enabled through the script admin area -> System -> Configuration -> Web -> Search Engines Optimization:

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In the URL Options it is recommended to turn off the Add Store Code to Urls function.

Additionally, the Magento installation set the default page title to Magento Commerce. Pick a more descriptive one and change it from the script admin area ->System -> Configuration -> Design -> HTML Head. Enter the new one in the Default Title field. It will be used for non-content pages without custom title. If you want your store name to appear in all pages’ titles put it in the Title Suffix field.

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