Customers use wish list as a place to temporarily hold desired items during a shopping session. However, the wish list option alone is not enough to boost overall sales. Most likely, without a follow-up strategy, wish list only causes a shift in path from checkout to just that – forever on hold.
Default Magento Wishlist
One of the many benefits of having a wishlist is that it fosters customer loyalty. Visitors that have made their wish list are more likely to come back to your site and check on the items periodically. However, some actions must be done to finally get that item out of the wish list and through the checkout process. Consider the following to get those wish list items into carts and finally, to successful purchases: