Customer Journey

Once upon a time, when e-commerce was just nothing more than a startup idea for businesses, getting customers to click the right buttons and making the purchase was as easy as 1-2-3. All you had to do was launch an e-commerce website and zap! You’ve got the sales that you needed. You had a market that was hungry for stuff, and you were only too willing to feed their shopping appetite.

But of course, that was once upon a time. Somewhere along the way, the story has taken a 90-degree shift, and now businesses are scrambling online to catch up with where the happy customer online has left the usual marketing trail.

As time went on, it became more and more challenging for you to win your market over and to get them to be your buyers. The e-commerce landscape evolved. Businesses identical to yours began popping up—one after another. But it was not just about the fiercer competition. It was also about how the average consumer could now have better access to information, and with only a few taps and swipes at that!

With the ‘buyer’s journey’ (as marketers often call it) shifting into something non-linear, e-commerce began to take a whole new perspective. The shift in the ‘buyer’s journey’ continues to pose a challenge even to the most experienced online seller. So if you’re having a tough time targeting the right people at the right time, then rest assured that you’re not alone. And you’re not a hopeless case!

To find out how your business can best deal with the challenge, let’s first have a look at the buyer’s journey and understand what actually takes place before you make or lose a sale.

Buyer's eCommerce Journey

A deeper understanding of your buyer’s Ecommerce Journey

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Yesterday, Magento has just announced new releases for both Magento 2.1.4 and Magento 1.9.3.2. These new releases enhance product quality and security, including a fix SUPEE-9652 for the recently discovered Zend Framework 1 library vulnerability.

You can find information on all the changes in Magento 2.1.4 here and Magento 1.9.3.2 here.

We have implemented and tested the patch with our Magento 2 & Magento 1 extensions and themes. Below is the first batch updated for Magento 2.1.4 and Magento 1.9.3.2.

Magento 2.1.4 Updates

Magento 2.1.4 Updates

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UB Data Migration Pro

Changelog for (Magento 2) UB Data Migration Pro extension (version 3.0.6)
Latest update: Feb 18, 2017

3.0.6
  • Fine tuning to handle specific bad data in the Sales data and Product data
3.0.5
  • Compatibility testing with Magento CE 2.1.4
  • Fixed: Fix the issue with product tax classes. The tax data are converted but not assigned to the product.
  • Fixed: Fine tuning to handle specific bad data in the Sales data
3.0.4
  • Compatibility testing with Magento CE 2.1.3
  • Fixed: applied tweaks for some special database cases
3.0.3
  • Fixed: applied tweaks for some special database cases
3.0.2
  • (Fine-tuning): Notification improvement for Command-line interface
  • Fixed: applied tweaks for some special database cases
  • (Fine-tuning): rename the log file to ‘ub_data_migration.log’
3.0.1
  • Compatibility testing with Magento CE 2.1.2
  • (NEW) Supports Command-Line Interface (CLI) commands: Allows to proceed migration steps using the command lines in CLI mode, after completing all pre-migration setting steps.
  • Fine-tuning: Applies workarounds for some special database migration cases

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A rocking cart-page

Ahh! The cart page! This is basically the page that rocks your items straight to check-out. But just as the saying goes, do not count the chickens before the eggs have hatched. Think of this: your cart-page is the incubator where premature sales are waiting for approval. So how can you make sure that your eggs, I mean, your items, rather, can come out of the checkout process successfully? Just like an incubator, make sure your cart page is irresistibly hot that your visitors cannot say “no” to purchase! Here’s a list of pointers for you to consider:

A rocking cart-page

Create a Rocking Cart-page that Secures Your Conversion!


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Error 404 Optimization

A sea of proverbs to live by have been created with regards to dealing with mistakes and, quite frankly, they serve humanity with so much goodness. One of my favourite, I must say is this: If you fall, fall with grace. But before I begin my litany of life’s drama, let’s talk about this inevitable deadly mistake that could happen to your website: Error 404.

What is Error 404 and why is it deadly?

Simply put, you’ll get an error if the webpage you’re trying to reach couldn’t be found on the server. Now there can be several reasons why you got that error, and we’ll be explaining that in a bit. But here’s what you should keep in mind: Error 404 is a client-side mistake that you should not ignore.

Here’s why: An error 404 will most likely result in the drop of customer satisfaction levels. And you know what could most likely happen next? The increase of your bounce rate. What is a bounce rate? It is when your customers head over to your competitors’ sites. And if that isn’t scary enough, here’s the scariest consequence: they will most likely end up purchasing from there instead. And there goes your hope for conversions! And just like a lever effect, the higher your bounce rate is, the lower your conversion rate becomes. Continue reading

UB SportsGear theme for Magento 2

Jan 11, 2017 Update: UB SportsGear (1.0.0 Beta) is now available for download here.

This is the very first week of 2017, we at Ubertheme wish you and yours good health, happiness and success and always. Happy New Year!

To kick start 2017, we are excited to introduce our 6th Magento 2 theme -- UB SportsGear. The theme’s based on flat design, bold typography and a well-tuned placement of of promotional blocks, imagery modules. We think it’ll help you stand out from other online shops.

UB SportsGear theme for Magento 2

Even though UB SportsGear is best fit for a professional makeover for your sport apparel and equipment ecommerce sites, it is highly adaptable to various types of content, as long as the content comes along well with the energetic and sporty impression.

We took time to carefully apply all of Magento 2 core features with UB SportsGear iconic styles. Here comes a quick overview of UB SportsGear: Continue reading

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Magento 2 is going to gradually replace Magento 1, even though it doesn’t seem to be too urgent at the moment. It’s better to be fully prepared for moving though. And walking through real data migration projects will help you know available options to get ready with Magento 2 data migration.

Today we are going to discover a new successful Magento CE Data Migration project at Ubertheme. In this case study, Jeroen Schermer (Director at Freelaunch.nl) tells us about their Magento 2 data migration project; using UB Data Migration Pro to migrate Client/Order data and all 230,000 products to Magento 2.

Big thanks to Jeroen Schermer for your time and contributions to share your migration project with our friends at Ubertheme.
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Ubertheme Xmas Sales

Ubertheme Xmas Sales

The Ubertheme team would like to wish all of our users a Merry Christmas and a Happy New Year.

We’re here again at this time of the year; time for joy, happiness and prosperity. Before we enjoy some festive family time we’ve decided to offer you one last Christmas present. This is the chance for you to grab our UB Data Migration Pro or Developer membership at a lower price. Continue reading

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2016 has been filled with great moments and exciting projects. Even though it has been a busy end of year at Ubertheme, we want to share the recap of what we have been doing for the past few months and what is brewing behind the scenes.

Check out our top Magento 2 and Magento 1 projects and highlights below:

Top 5 Magento 2 Extension Updates

Top 5 Magento 2 Updates

Ubertheme 2016 Recap: Top 5 Magento 2 Extension Updates

[M2] UB Data Migration Pro 3.0.4
This maintenance release fixes for specific special database migration cases and compatibility testing with the latest Magento 2.1.3. Our team worked hard on a complete overhaul -- version 3 release in October and all releases since. We are really excited about bringing this big release to you in 2016 and happy to see the Pro version has made it easy for many developers to migrate database from Magento 1 to Magento 2 with ease, like here and here.
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ub-survey

For a couple of recent weeks, we at Ubertheme have been working hard to update our existing Magento 2 extensions (UB Data Migration Pro, UB Instant Layered Navigation …), Magento 2 themes (UB Bookshop, UB Kidsland, Crafts 2.0…) as well as update 35+ Magento 1.9.3.1 themes.

As 2016 is coming to its end, we would like to take this moment to express our sincere thanks to you all for your constant, huge support so far. And there’s no better time to hear your views about hard-core improvements we should do in 2017.

survey2017

Ubertheme 2017 Survey

Our ultimate goal is to serve you better and make sure our loyal as well as potential customers get the best Magento products they deserve. For this desire to be fulfilled, your opinions and concerns are our valued input.

Help us Serve you Better by answering 1-question survey

Is that simple? Yes absolutely. Continue reading