Once upon a time, when e-commerce was just nothing more than a startup idea for businesses, getting customers to click the right buttons and making the purchase was as easy as 1-2-3. All you had to do was launch an e-commerce website and zap! You’ve got the sales that you needed. You had a market that was hungry for stuff, and you were only too willing to feed their shopping appetite.

But of course, that was once upon a time. Somewhere along the way, the story has taken a 90-degree shift, and now businesses are scrambling online to catch up with where the happy customer online has left the usual marketing trail.

As time went on, it became more and more challenging for you to win your market over and to get them to be your buyers. The e-commerce landscape evolved. Businesses identical to yours began popping up—one after another. But it was not just about the fiercer competition. It was also about how the average consumer could now have better access to information, and with only a few taps and swipes at that!

With the ‘buyer’s journey’ (as marketers often call it) shifting into something non-linear, e-commerce began to take a whole new perspective. The shift in the ‘buyer’s journey’ continues to pose a challenge even to the most experienced online seller. So if you’re having a tough time targeting the right people at the right time, then rest assured that you’re not alone. And you’re not a hopeless case!

To find out how your business can best deal with the challenge, let’s first have a look at the buyer’s journey and understand what actually takes place before you make or lose a sale.

A deeper understanding of your buyer’s Ecommerce Journey

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Ahh! The cart page! This is basically the page that rocks your items straight to check-out. But just as the saying goes, do not count the chickens before the eggs have hatched. Think of this: your cart-page is the incubator where premature sales are waiting for approval. So how can you make sure that your eggs, I mean, your items, rather, can come out of the checkout process successfully? Just like an incubator, make sure your cart page is irresistibly hot that your visitors cannot say “no” to purchase! Here’s a list of pointers for you to consider:

Create a Rocking Cart-page that Secures Your Conversion!

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Ever tried visiting a site and finding yourself face to face with those boxes that pop out on your screen while you’re having fun surfing through a page? Chances are that you have. These pop-ups, as they are called, are becoming increasingly common. Online shops and blogs are good examples of sites that employ this marketing strategy. In fact, even the least trafficked of those sites use pop-ups!

But have you wondered why pop-ups remain a popular marketing technique despite the fact that many seem uninterested in anything but finding that little ‘x’ button to close each one that pops out?

Well, the answer can only be one thing—pop-ups, when done right, do the work!

How to Make Winning Pop-Ups

Of course, the key words here are ‘done right’, and that is exactly what you’re reading this article for. We’re here to let you in on the secret to making winning pop-ups and getting more bucks roll in for your Magento store. We’re here to walk you through the steps to creating the kind of pop-up that your website’s visitors would not want to close; the kind of pop-up that would have them giving you their email addresses. Continue reading →

Email marketing is among the most effective tools you can have as an ecommerce business owner. Really, this is one of your strongest aces in customer relations and product promotion. With its cost efficiency and an added benefit of building rapport to your customers, email marketing is definitely something you should consider to foster a life-time long relations with your clients.

However, before jumping straight to your keyboard and sending e-mails to your website visitors, there are several things to consider in designing an effective email marketing approach:

1. Adopt different campaign series

a. Welcome series

Take the opportunity to hook your visitors up the moment they sign up on your website. Offer welcome discounts for their first purchase. This doesn’t only boost your conversions but also foster a good relationship with your new customers. Consider this an effective advertisement for your website while giving your clients a good first impression on your brand. Continue reading →

“Would you like fries with that?” The existence of this very question for decades proves that shoppers are not at all that stiff with expenditures for added value. The fact of the matter is that a decisive customer is a rare phenomenon in the real world and much more so in e-commerce. A study conducted on customer behaviours reveals that shoppers are more vulnerable in cashless purchasing transactions. With online payment as a major factor, once a customer is set for an item purchase, the seller bears the biggest opportunity of maximizing sales.

To make the most out of this trend, cross selling and upselling techniques, when used properly, may work as a charm for both your Magento store and your customers. You may have heard of these strategies. A basic knowledge of this marketing combo can do much mutual benefit for your company, your customers, and of course, your ROI. Continue reading →

Getting this far in the online market means you must have mastered at least the basics of online marketing strategies to boost your conversions. You have heard about, and most probably tried, most of these strategies yourself. So now, let’s talk about one of the famous tools for conversion optimization – A/B testing.

A/B testing, as the name implies, is a mechanism used to create more than one version on a page with the purpose of knowing which approach appeals more to your Magento visitor and ultimately yields higher sales. Now allow us to take these strategies further than knowing how to use them by learning when and what we should be using them for. In this article, let us begin with this widely used A/B testing method. Continue reading →