Generally speaking, an e-commerce site has a clear purpose: it needs to sell. Although there is no end-all be-all answer to this optimizing conversion, improving the navigation of your online stores can lead directly to increased sales.
After looking at several hundred Magento 2 sites, we realized that the best way to learn how you can improve your own store navigation in both looks and functionality is to see the real-life examples of how Magento 2 websites figure out a way to create a frictionless navigation experience.
That’s why we put together a collection of online stores built exclusively with Magento 2 and our UB Mega Menu module. It covers verticals such as sporting & recreation goods, luxury goods & jewelry, sports nutrition, and more. Continue reading
Designing a carousel (sometimes called ‘slider’, ‘slideshow’) that works can be a real pain and it’s true that sliders do suck if they aren’t used or designed well. You might have heard of the drawbacks around sliders such as:
- Only a small percentage of people actually click on a slider, which almost always the first slide;
- Sliders don’t always work well on mobile devices;
- People tend to ignore your slider because it triggers banner blindness. Visitors will skip the messages in your slider as they consider it advertisement or promotions;
So, is the carousel really bad? If carousels aren’t that effective, why do people use them?
Actually, carousels introduce a level of complexity to an interface, however, the carousels are everywhere on the web and have been an essential web design tool for e-commerce sites.
So, let’s take a closer look at some real use cases to see the possibilities that carousels offer and learn how to make carousels work better. Continue reading
Nothing turns off a potential customer more than an overly complicated Magento checkout process.
Here’s what customer research shows: According to the Baymard Institute, roughly 70% of your customers do abandon their carts just before checkout. Now there could be various factors leading to that. It could be hidden shipping costs or the final price of your product, but here’s the catch: Recent research reveals that it’s really the tedious Magento checkout procedures that often discourage your customers from completing their purchase.
So the big question is, what can you do? Optimizing your Magento checkout is one thing you need to look at, but whether to use a single-page checkout or a multi-page checkout is another important aspect you need to consider. Continue reading
According to Baymard Institute, a web research company in the UK, the average cart abandonment percentage is 69.23% (last updated: Jan 9, 2017).
Think about that. Clearly shopping cart abandonment is a big problem. Common reasons for checkout abandonment vary from shipping costs or additional taxes, shipping times or problems with the checkout such as too many steps, bad site performance etc.,
Since the checkout is one of the most crucial aspects to increase conversion, Magento 2 checkout has been completely redesigned from the ground-up. Unlike Magento 1.x, the new checkout gets a big overhaul with simpler 2-step navigation, standard anonymous checkout, payment method integration, dynamic delivery cost estimation.
The new Magento 2 checkout keeps your basket free of clutter, clean and faster. And with better checkout experience, it effectively reduces the chances of the customers abandoning their basket.
Let’s dive into those key features and improvements in Magento 2 checkout: Continue reading
The Christmas is almost near the corner, and it’s also time to start looking forward to 2018, as it is shaping up to be another ambitious year to engage in many new and exciting updates from Magento 2.
We decided to create 5 Magento wallpapers in a variety of resolutions, feel free to download and use them for your desktops. We hope you will find one to refresh and invigorate your workspace in 2018.
Take a look, and enjoy!
Magento 2 Revolution:
Triggered Emailing is the most innovative tool for gaining product satisfactory trust in the online world today. It is also a fetching instrument of the modern marketers to advertise other services on electronic commercial business. Brand companies benefit greatly with this strategic practice to link shoppers and their awesome products. But how do they do that? Triggered emails can be a smooth way to deliver a relevant content at a proper time to the right people. Triggered email campaign is an effective way of sending mails to customers based on interactions that they have with the products and service of a specific brand or company. This can include things like web page visits, email opens, social media engagements.
An efficient triggered email should impresses the customer and assure them trust and protection from the product or services they have taken. In order to strike triggered email tactics, a trigger from the customer’s interest must be prioritized. The following are six distinct functions of an email outline that can be constituted in response to a specified customer’s demeanor. Continue reading
Setting up an excellent and economical online Magento 2 store requires considerably advanced preparation to decide which products will effectively bring out the best, as well as reach out and hook in as many consumers for a successful purchase with the most satisfying customer experience. Otherwise, the products would all just be laid out in confusing disorder and turn off potential customers. Moreover, the inventory will be an even bigger headache and higher pile of chaos on top of one another.
Understanding basically six distinct Magento 2 product types and knowing their unique and individual differences will be a huge help, not only easy for the customer to shop from, but also easy for the store owner manage and avoid unwanted annoyances of ecommerce inventory. Continue reading
If you’re about selling products online, which most likely is otherwise you wouldn’t be here, then you need to get your image game going strong. The world of online shopping is all about choosing items based on what you see. Hence, product representation via images is definitely a huge concern that you should consider. Not only does first impression always comes through physical appearance, it also represents your credibility as an e-commerce store. Studies show that product image quality is directly proportional to how shoppers rate an e-commerce store’s competency. And likely so, because nothing spells incompetence than your brand’s disability to carry out a dignified product representation.
So to begin with some effective tips that help with your product image optimization, let us take a quick look at these six fool-proof pointers down the road: Continue reading
What exactly creates a self-sustaining and competitive Magento site? Excellent product reviews? Good pricing? While these factors do make a good contribution on the success of ecommerce sites, there is much more than the product itself that enhances your ecommerce website’s conversion rate. The secret lies in your design elements. Remember that your website’s visuals appeal more to your shoppers than anything else. Now, before you head off spending a hefty amount for your website interface, take a look at these design elements you can do on your own, with a basic knowledge of your Magento platform, of course. Here are some pointers from ecommerce web designers for you to check out:
How do you make a person stay in your Magento site without their eyes squinting or brows meeting, looking as though he is about to analyze the most complex, deep and meaningful painting? With so many pieces of unsorted, and most often unsolicited, advice on how to improve site navigation, choosing the best can be as easy as walking on a field full of active landmines. That’s right, it is never easy. However, with the right points, proper prioritization, and appropriate placing this can be achieved. Indeed, navigation can either make or break your site depending on significant design and development.