According to Baymard Institute, a web research company in the UK, the average cart abandonment percentage is 69.23% (last updated: Jan 9, 2017).
Think about that. Clearly shopping cart abandonment is a big problem. Common reasons for checkout abandonment vary from shipping costs or additional taxes, shipping times or problems with the checkout such as too many steps, bad site performance etc.,
Since the checkout is one of the most crucial aspects to increase conversion, Magento 2 checkout has been completely redesigned from the ground-up. Unlike Magento 1.x, the new checkout gets a big overhaul with simpler 2-step navigation, standard anonymous checkout, payment method integration, dynamic delivery cost estimation.
The new Magento 2 checkout keeps your basket free of clutter, clean and faster. And with better checkout experience, it effectively reduces the chances of the customers abandoning their basket.
Let’s dive into those key features and improvements in Magento 2 checkout: Continue reading
The Christmas is almost near the corner, and it’s also time to start looking forward to 2018, as it is shaping up to be another ambitious year to engage in many new and exciting updates from Magento 2.
We decided to create 5 Magento wallpapers in a variety of resolutions, feel free to download and use them for your desktops. We hope you will find one to refresh and invigorate your workspace in 2018.
Take a look, and enjoy!
Magento 2 Revolution:
Triggered Emailing is the most innovative tool for gaining product satisfactory trust in the online world today. It is also a fetching instrument of the modern marketers to advertise other services on electronic commercial business. Brand companies benefit greatly with this strategic practice to link shoppers and their awesome products. But how do they do that? Triggered emails can be a smooth way to deliver a relevant content at a proper time to the right people. Triggered email campaign is an effective way of sending mails to customers based on interactions that they have with the products and service of a specific brand or company. This can include things like web page visits, email opens, social media engagements.
An efficient triggered email should impresses the customer and assure them trust and protection from the product or services they have taken. In order to strike triggered email tactics, a trigger from the customer’s interest must be prioritized. The following are six distinct functions of an email outline that can be constituted in response to a specified customer’s demeanor. Continue reading
Setting up an excellent and economical online Magento store requires considerably advanced preparation to decide which products will effectively bring out the best, as well as reach out and hook in as many consumers for a successful purchase with the most satisfying customer experience. Otherwise, the products would all just be laid out in confusing disorder and turn off potential customers. Moreover, the inventory will be an even bigger headache and higher pile of chaos on top of one another.
Understanding basically six distinct Magento product types and knowing their unique and individual differences will be a huge help, not only easy for the customer to shop from, but also easy for the store owner manage and avoid unwanted annoyances of ecommerce inventory. Continue reading
If you’re about selling products online, which most likely is otherwise you wouldn’t be here, then you need to get your image game going strong. The world of online shopping is all about choosing items based on what you see. Hence, product representation via images is definitely a huge concern that you should consider. Not only does first impression always comes through physical appearance, it also represents your credibility as an e-commerce store. Studies show that product image quality is directly proportional to how shoppers rate an e-commerce store’s competency. And likely so, because nothing spells incompetence than your brand’s disability to carry out a dignified product representation.
So to begin with some effective tips that help with your product image optimization, let us take a quick look at these six fool-proof pointers down the road: Continue reading
What exactly creates a self-sustaining and competitive Magento site? Excellent product reviews? Good pricing? While these factors do make a good contribution on the success of ecommerce sites, there is much more than the product itself that enhances your ecommerce website’s conversion rate. The secret lies in your design elements. Remember that your website’s visuals appeal more to your shoppers than anything else. Now, before you head off spending a hefty amount for your website interface, take a look at these design elements you can do on your own, with a basic knowledge of your Magento platform, of course. Here are some pointers from ecommerce web designers for you to check out:
How do you make a person stay in your Magento site without their eyes squinting or brows meeting, looking as though he is about to analyze the most complex, deep and meaningful painting? With so many pieces of unsorted, and most often unsolicited, advice on how to improve site navigation, choosing the best can be as easy as walking on a field full of active landmines. That’s right, it is never easy. However, with the right points, proper prioritization, and appropriate placing this can be achieved. Indeed, navigation can either make or break your site depending on significant design and development.
“Out with the old, in with the new.”
If anything, that mantra would best fit the world wide web and everything linked to it. And why shouldn’t it? As with the fashion industry, when it comes to the virtual world, a lot of trends simply come and go. So with several months already into the year 2017, you might well expect that many of those web design trends that have debuted or been in season the previous year is no longer the mainstream these days.
You wouldn’t be far off mark if you think that way, but it’s also good to note that web design trends and fashion trends have a key difference; web design trends aren’t just all about visuals. So web design trends aren’t immediately rendered outdated and obsolete after a year, unless of course these designs no longer work for the majority.
Floating elements, hamburger menus, parallax scrolling—all these became popular for some time until better design options have become available. While these trends faded in time, the trend for mega menus continues.
Apparently, mega menus are still popular among web design experts and developers. Wondering why? This article will outline 3 key reasons your Magento store would benefit from having a mega menu.
But first, what’s a mega menu? Continue reading
In the ecommerce industry, site performance means a lot since it creates a different impact on the sales and support of an online store. Customers are increasingly impatient and will abandon the shopping cart within seconds if the store doesn’t load up quickly.
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With an army of open source innovators, the Magento keeps the merchants at the front when it comes to online shopping trends. By pairing Magento with a top-notch hosting plan, your store can burn rubber right off the starting line.
The virtual world is nothing short of dynamic. With the virtual landscape fast evolving, it comes as no surprise that innovations in terms of marketing strategies have become a necessity for businesses to survive the sea of competition. Now, more than ever, sales and marketing are hot topics as businesses compete for the best leads and increased conversion rates. But with all your competitors vying for the same thing—a good sales figure—how can you hope to thrive? This is where Omni-Channel comes in. But before we consider what Omni-Channel is and how you could maximize its potentials for you to gain an edge over your competitors, let us first go back to the importance of generating leads. Understanding this basic marketing concept will help us appreciate the value of using Omni-Channel when developing your marketing strategy.
Omni-channel -- Your Portal to Maximum Lead