Setting up an excellent and economical online Magento store requires considerably advanced preparation to decide which products will effectively bring out the best, as well as reach out and hook in as many consumers for a successful purchase with the most satisfying customer experience. Otherwise, the products would all just be laid out in confusing disorder and turn off potential customers. Moreover, the inventory will be an even bigger headache and higher pile of chaos on top of one another.
Understanding basically six distinct Magento product types and knowing their unique and individual differences will be a huge help, not only easy for the customer to shop from, but also easy for the store owner manage and avoid unwanted annoyances of ecommerce inventory. Continue reading
If you’re about selling products online, which most likely is otherwise you wouldn’t be here, then you need to get your image game going strong. The world of online shopping is all about choosing items based on what you see. Hence, product representation via images is definitely a huge concern that you should consider. Not only does first impression always comes through physical appearance, it also represents your credibility as an e-commerce store. Studies show that product image quality is directly proportional to how shoppers rate an e-commerce store’s competency. And likely so, because nothing spells incompetence than your brand’s disability to carry out a dignified product representation.
So to begin with some effective tips that help with your product image optimization, let us take a quick look at these six fool-proof pointers down the road: Continue reading
What exactly creates a self-sustaining and competitive Magento site? Excellent product reviews? Good pricing? While these factors do make a good contribution on the success of ecommerce sites, there is much more than the product itself that enhances your ecommerce website’s conversion rate. The secret lies in your design elements. Remember that your website’s visuals appeal more to your shoppers than anything else. Now, before you head off spending a hefty amount for your website interface, take a look at these design elements you can do on your own, with a basic knowledge of your Magento platform, of course. Here are some pointers from ecommerce web designers for you to check out:
How do you make a person stay in your Magento site without their eyes squinting or brows meeting, looking as though he is about to analyze the most complex, deep and meaningful painting? With so many pieces of unsorted, and most often unsolicited, advice on how to improve site navigation, choosing the best can be as easy as walking on a field full of active landmines. That’s right, it is never easy. However, with the right points, proper prioritization, and appropriate placing this can be achieved. Indeed, navigation can either make or break your site depending on significant design and development.
“Out with the old, in with the new.”
If anything, that mantra would best fit the world wide web and everything linked to it. And why shouldn’t it? As with the fashion industry, when it comes to the virtual world, a lot of trends simply come and go. So with several months already into the year 2017, you might well expect that many of those web design trends that have debuted or been in season the previous year is no longer the mainstream these days.
You wouldn’t be far off mark if you think that way, but it’s also good to note that web design trends and fashion trends have a key difference; web design trends aren’t just all about visuals. So web design trends aren’t immediately rendered outdated and obsolete after a year, unless of course these designs no longer work for the majority.
Floating elements, hamburger menus, parallax scrolling—all these became popular for some time until better design options have become available. While these trends faded in time, the trend for mega menus continues.
Apparently, mega menus are still popular among web design experts and developers. Wondering why? This article will outline 3 key reasons your Magento store would benefit from having a mega menu.
But first, what’s a mega menu? Continue reading
In the ecommerce industry, site performance means a lot since it creates a different impact on the sales and support of an online store. Customers are increasingly impatient and will abandon the shopping cart within seconds if the store doesn’t load up quickly.
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With an army of open source innovators, the Magento keeps the merchants at the front when it comes to online shopping trends. By pairing Magento with a top-notch hosting plan, your store can burn rubber right off the starting line.
The virtual world is nothing short of dynamic. With the virtual landscape fast evolving, it comes as no surprise that innovations in terms of marketing strategies have become a necessity for businesses to survive the sea of competition. Now, more than ever, sales and marketing are hot topics as businesses compete for the best leads and increased conversion rates. But with all your competitors vying for the same thing—a good sales figure—how can you hope to thrive? This is where Omni-Channel comes in. But before we consider what Omni-Channel is and how you could maximize its potentials for you to gain an edge over your competitors, let us first go back to the importance of generating leads. Understanding this basic marketing concept will help us appreciate the value of using Omni-Channel when developing your marketing strategy.
Omni-channel -- Your Portal to Maximum Lead
Once upon a time, when e-commerce was just nothing more than a startup idea for businesses, getting customers to click the right buttons and making the purchase was as easy as 1-2-3. All you had to do was launch an e-commerce website and zap! You’ve got the sales that you needed. You had a market that was hungry for stuff, and you were only too willing to feed their shopping appetite.
But of course, that was once upon a time. Somewhere along the way, the story has taken a 90-degree shift, and now businesses are scrambling online to catch up with where the happy customer online has left the usual marketing trail.
As time went on, it became more and more challenging for you to win your market over and to get them to be your buyers. The e-commerce landscape evolved. Businesses identical to yours began popping up—one after another. But it was not just about the fiercer competition. It was also about how the average consumer could now have better access to information, and with only a few taps and swipes at that!
With the ‘buyer’s journey’ (as marketers often call it) shifting into something non-linear, e-commerce began to take a whole new perspective. The shift in the ‘buyer’s journey’ continues to pose a challenge even to the most experienced online seller. So if you’re having a tough time targeting the right people at the right time, then rest assured that you’re not alone. And you’re not a hopeless case!
To find out how your business can best deal with the challenge, let’s first have a look at the buyer’s journey and understand what actually takes place before you make or lose a sale.
A deeper understanding of your buyer’s Ecommerce Journey
Ahh! The cart page! This is basically the page that rocks your items straight to check-out. But just as the saying goes, do not count the chickens before the eggs have hatched. Think of this: your cart-page is the incubator where premature sales are waiting for approval. So how can you make sure that your eggs, I mean, your items, rather, can come out of the checkout process successfully? Just like an incubator, make sure your cart page is irresistibly hot that your visitors cannot say “no” to purchase! Here’s a list of pointers for you to consider:
Create a Rocking Cart-page that Secures Your Conversion!
A sea of proverbs to live by have been created with regards to dealing with mistakes and, quite frankly, they serve humanity with so much goodness. One of my favourite, I must say is this: If you fall, fall with grace. But before I begin my litany of life’s drama, let’s talk about this inevitable deadly mistake that could happen to your website: Error 404.
What is Error 404 and why is it deadly?
Simply put, you’ll get an error if the webpage you’re trying to reach couldn’t be found on the server. Now there can be several reasons why you got that error, and we’ll be explaining that in a bit. But here’s what you should keep in mind: Error 404 is a client-side mistake that you should not ignore.
Here’s why: An error 404 will most likely result in the drop of customer satisfaction levels. And you know what could most likely happen next? The increase of your bounce rate. What is a bounce rate? It is when your customers head over to your competitors’ sites. And if that isn’t scary enough, here’s the scariest consequence: they will most likely end up purchasing from there instead. And there goes your hope for conversions! And just like a lever effect, the higher your bounce rate is, the lower your conversion rate becomes. Continue reading