Two days ago, Magento announced the latest release ver 2.2.2 with a few incredible new features.
Instant Purchase -- an Amazon-like one-click ordering -- is one of them. I’m going to share in more details about this feature below. If you’re looking for an effective way to eliminate cart abandonment, Instant Purchase is definitely a new enhancement you’re going to love.
There’s a good chance that you start planning for 2018, so we have been working hard on updates to make all our premium Magento 2 extensions fully compatible with Magento 2.2.2. Make sure you have all Magento 2 extensions you need (at a huge discount) to exceed your 2018 goals.
Instant Purchase: Amazon-like checkout experience
1-click checkout was a patent solution of Amazon way back in 1999. You might wonder why it was such a game changer? The answer is straightforward, it’s the simplest, fastest way to place an order. Most importantly, it allows customers to complete purchase with a single click using payment credentials and shipping information previously stored with Amazon. It means that when you click Buy now with 1-Click on any product page, it lets you skip the shopping cart and automatically creates an order for that product.
You see, the patent expired on Sept 12, 2017. This is an exciting news for ecommerce merchants everywhere, as it enables all merchants to use similar 1-click checkout technology without having to license it from Amazon.