Infographic Magento 1 vs Magento 2 Database

Starting from the early 2015 when our development team was working on the first instance of UB Data Migration tool, we had chance to dive in and explore Magento 2, especially the differences between Magento 1 and Magento 2 database. And we see there are a significant number of changes in the database structure that are worth highlighting.

It took us pretty much of time to update the changes in accordance with Magento 2 development process. However it’s beneficial to our internal product development indeed. And we think this would also be good to anyone new to Magento 2 who wants to become familiar with the key changes in Magento 2. So we end up with the idea to create an infographic that puts those findings together.

The infographic is formatted to give a quick overview of key changes in Magento 2 database structures, compared to Magento 1. Please note the comparison is for quick reference rather than detailing every aspect of the database. Continue reading

Effective landing page part 2

Knowing the difference between a landing page and homepage designs and when to use them can take the success of your Magento store to the next level. In here lies the effectivity of your company promotion and increasing conversions. To get you started, let us begin with a detailed and neutral comparison between these two important pages:

1. Two different types of visitors

Landing page

Visitors who end up here usually do not intend to get to your page. Often, these people do not even know you. However, they found something online that linked back to this page. The most common scenario before arriving in your landing page is that they might have been searching for items or services and you might just be what they need.

Homepage

Your homepage visitors, on the other hand, probably know you already. Most likely, they got to your page by intention, typing your web page address on their search bar. Whether through word-of-the-mouth advertising or they came across your company name from other sources, their common ground is that they have heard about you and what you do. Continue reading