Knowing the difference between a landing page and homepage designs and when to use them can take the success of your Magento store to the next level. In here lies the effectivity of your company promotion and increasing conversions. To get you started, let us begin with a detailed and neutral comparison between these two important pages:

1. Two different types of visitors

Landing page

Visitors who end up here usually do not intend to get to your page. Often, these people do not even know you. However, they found something online that linked back to this page. The most common scenario before arriving in your landing page is that they might have been searching for items or services and you might just be what they need.

Homepage

Your homepage visitors, on the other hand, probably know you already. Most likely, they got to your page by intention, typing your web page address on their search bar. Whether through word-of-the-mouth advertising or they came across your company name from other sources, their common ground is that they have heard about you and what you do. Continue reading →