Editorial note: This is a partner-specific blog series dedicated to sharing insights, inspirational case studies or critical ideas around eCommerce or useful knowledge around Magento CMS. Today I would like to highlight the ‘5 Tips to Boost Sales for your Magento Store’ from Ms Daisy -- Beeketing.
Daisy Ng -- Marketing Manager & Growth Hacker from Beeketing -- a marketing automation platform for small and medium online stores all over the world. Beeketing brings a comprehensive package of applications that help online stores sell better with the superior assistance of smart recommendation system and big data technology.
An estimated amount of no less than $3.5 trillion dollars will have been spent online by the year 2019. Looking at the trend, being in e-commerce field certainly requires choosing the best platform as your business partner. So congratulations on choosing Magento, one of the biggest global eCommerce platforms now, that support sellers tremendously with superior security protection, versatile content management, mobile friendly configurations, themes and built-in plugins to make selling online never been so easy.
No doubt that being on Magento sets you on a good start. But this only takes you a quarter of your journey. As shoppers start stepping into your online store, you now hold the largest control of your conversions. Here is where we have winners and losers: those who invest into the killing strategies, tips and tricks to retain customers, increase order size, optimize checkout rate…win the eCommerce game.
I’m sure you are hungry for excellent ways to boost sales for your Magento store. That’s what we’re going to cover in this blog post: 05 quick tips to increase online sales and free tools for you.
1. Welcome your customers with a beautiful coupon popup
When customers first land on your website, the first 5 seconds are the best moment to capture their attention and offer some really sweet deals to accelerate their online-shopping mood.
Here’s an interesting idea: welcome your customers with a little popup that offers a discount code, if customers follow store’s social media or subscribe email for newsletter (or you just give away the discount code, without requiring customers to subscribe anything). This idea does you 2 favours at the same time: increase impulse purchase by offering discounts and grow your social followers / email list.
Tool for you: Better Coupon Box is a great free tool to design discount coupon popups that match your store’s look and style, for example like this:
2. Promote product ratings and reviews, just like Amazon
If you’re familiar with ordering stuffs on Amazon, I have a good guess that you would read at least 5-10 first reviews of a product you intend to buy. Fair enough, because purchasing online is so risky (even on the most famous e-Commerce website like Amazon) that people need to reply on transparent and honest reviews from other buyers to make their decisions. Naturally, your shopper wants to know whether your product looks exactly like the one they see in the images on your website, or if it works exactly as advertised. Including product reviews instils confidence in your shoppers that your store sells things exactly as they have expected.
Tool for you: Yotpo Reviews app helps Magento businesses generate tons of reviews and use them to drive qualified traffic and more sales.
3. Give awesome instant customer support
Another great way to sprinkle personal touch on your customer service strategy is by allowing your customers to directly interact with you. Nothing beats the friendliness of a rather casually personal message sent on their social media chat box. This also gives you a bigger opportunity to be engaged with them and immediately assess their needs and personally cater to their demands in a much lesser time. Also, because social media is mostly accessed via smartphones, you can now perform customer support anytime and anywhere. Thus, Facebook is a great channel to do modern customer success now. Plus, you can consolidate your conversation history with all customers in Facebook page inbox, so you can come back anytime to catch up with and retain loyal customers.
Tool for you: Quick Facebook Chat is an awesome free application to take your online customer support quality a notch higher.
4. Welcome new customers by email from store’s Founder
Welcoming customers with an email directly from the founder/ store owner is similar to saying hello to your guests when they arrive at your party. Especially, a personal welcome email sent from one of the founders helps in establishing trust and cultivating a relationship as it is coming from a real person.
Natural, your customers want to get in touch with a real person from the online store, because it makes them feel that this business is real and trustworthy. Receiving an email from the store’s owner would also make customers feel special of a personal touch.
But can you do that manually for every customers? No, for sure. And that’s where automated email marketing solutions come down the road.
Tool for you: Happy Email app that helps to send a thank-you email from YOU to your customers automatically, right after they make the first order, or signup for an account on your site.
5. Give Product Recommendation to sell effectively like Amazon
70% of Amazon’s homepage is dedicated to product recommendation, let alone all other pages until the last page before customers leave the site. Why? The number says all, that product recommendation is the key strategy that makes Amazon the world’s largest e-Commerce website.
So you think you should seriously do that now for your online store? But the problem is, Amazon runs such effective product recommendation thanks to its famous intensive recommendation system based on big data technology executed by a large technology department. How can you do the same for your Magento?
Tool for you: Personalized Recommendation application is built to help small and medium online websites run product recommendation widgets just like Amazon.
Conclusion
26% of the world’s top websites use Magento platform, and for good reasons. However, Magento subscription doesn’t magically vanish the old age problem online business owners face. Many have benefitted from installing dedicated applications to enhance website performance and implementing different commercial approach. Stay tuned for more tips. In the meantime, taking note of our recommendation, we welcome your thoughts and responses below!
