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Upsell vs Cross Sell

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“Would you like fries with that?” The existence of this very question for decades proves that shoppers are not at all that stiff with expenditures for added value. The fact of the matter is that a decisive customer is a rare phenomenon in the real world and much more so in e-commerce. A study conducted on customer behaviours reveals that shoppers are more vulnerable in cashless purchasing transactions. With online payment as a major factor, once a customer is set for an item purchase, the seller bears the biggest opportunity of maximizing sales.

To make the most out of this trend, cross selling and upselling techniques, when used properly, may work as a charm for both your Magento store and your customers. You may have heard of these strategies. A basic knowledge of this marketing combo can do much mutual benefit for your company, your customers, and of course, your ROI. Continue reading →

AB Testing Thumbnail

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Getting this far in the online market means you must have mastered at least the basics of online marketing strategies to boost your conversions. You have heard about, and most probably tried, most of these strategies yourself. So now, let’s talk about one of the famous tools for conversion optimization – A/B testing.

A/B testing, as the name implies, is a mechanism used to create more than one version on a page with the purpose of knowing which approach appeals more to your Magento visitor and ultimately yields higher sales. Now allow us to take these strategies further than knowing how to use them by learning when and what we should be using them for. In this article, let us begin with this widely used A/B testing method. Continue reading →

Effective landing page part 2

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Check out Anatomy of An Effective Landing Page.

Knowing the difference between a landing page and homepage designs and when to use them can take the success of your Magento store to the next level. In here lies the effectivity of your company promotion and increasing conversions. To get you started, let us begin with a detailed and neutral comparison between these two important pages:

1. Two different types of visitors

Landing page

Visitors who end up here usually do not intend to get to your page. Often, these people do not even know you. However, they found something online that linked back to this page. The most common scenario before arriving in your landing page is that they might have been searching for items or services and you might just be what they need.

Homepage

Your homepage visitors, on the other hand, probably know you already. Most likely, they got to your page by intention, typing your web page address on their search bar. Whether through word-of-the-mouth advertising or they came across your company name from other sources, their common ground is that they have heard about you and what you do. Continue reading →

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Check out Set Your Magento Landing Page to Take Off (Part II).

Only a few parts on your Magento page bears more influence on conversion than your landing page. In here lies the portal to your specific call-to-action (CTA), be it promoting conversions or simply getting your visitors to sign-up.

Contrary to regular homepages, landing pages are rather simple and more direct. By reducing the details that are usually found on a homepage such as the company profile and contact information, your Magento page get streamlined into what really matters -- conversions.

Several successful companies have effectively made use of landing pages. Lead generation statistics show that 68% of B2B businesses use landing pages to garner future conversions. To explain how to effectively optimize your Magento landing page and set it to a grand take off, take note of these pointers. Continue reading →

Conversion Rate Optimisation

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You have just started your online business. Kudos to you for taking this brave step. What you have before you is a long haul towards the very future of almost all trades. Now, you may be wondering what else you can do to boost your sales. Compared to conventional businesses, straight-forward advertisement to hasten up your return of investment is not always effective. Optimizing your conversion rate requires more than just reaching your conversion goal. As an e Commerce businessman, you need to know your way around the basic strategies and tools. This will serve as the foundation of your company before the shifting tides of e commerce gets the best of your company.

First of all, invest on a good set of power tools to gather datas you need to effectively optimize your website. This article will discuss five important tools that, altogether, lay the foundation for a solid conversion optimization strategy: Continue reading →

Tips to boost Sales

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Editorial note: This is a partner-specific blog series dedicated to sharing insights, inspirational case studies or critical ideas around eCommerce or useful knowledge around Magento CMS. Today I would like to highlight the ‘5 Tips to Boost Sales for your Magento Store’ from Ms Daisy -- Beeketing.

Daisy Ng -- Marketing Manager & Growth Hacker from Beeketing -- a marketing automation platform for small and medium online stores all over the world. Beeketing brings a comprehensive package of applications that help online stores sell better with the superior assistance of smart recommendation system and big data technology.

An estimated amount of no less than $3.5 trillion dollars will have been spent online by the year 2019. Looking at the trend, being in e-commerce field certainly requires choosing the best platform as your business partner. So congratulations on choosing Magento, one of the biggest global eCommerce platforms now, that support sellers tremendously with superior security protection, versatile content management, mobile friendly configurations, themes and built-in plugins to make selling online never been so easy.

No doubt that being on Magento sets you on a good start. But this only takes you a quarter of your journey. As shoppers start stepping into your online store, you now hold the largest control of your conversions. Here is where we have winners and losers: those who invest into the killing strategies, tips and tricks to retain customers, increase order size, optimize checkout rate…win the eCommerce game.

I’m sure you are hungry for excellent ways to boost sales for your Magento store. That’s what we’re going to cover in this blog post: 05 quick tips to increase online sales and free tools for you. Continue reading →

Wishlist

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Customers use wish list as a place to temporarily hold desired items during a shopping session. However, the wish list option alone is not enough to boost overall sales. Most likely, without a follow-up strategy, wish list only causes a shift in path from checkout to just that – forever on hold.

Default Magento Wishlist

Default Magento Wishlist

One of the many benefits of having a wishlist is that it fosters customer loyalty. Visitors that have made their wish list are more likely to come back to your site and check on the items periodically. However, some actions must be done to finally get that item out of the wish list and through the checkout process. Consider the following to get those wish list items into carts and finally, to successful purchases:

Continue reading →

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For those who own a Magento eCommerce site, choosing payment methods and implementing these methods properly are really vital.

As an open-source eCommerce platform, Magento fully supports resourceful payment methods. You can offer your customers different types of payment flexibly: either payment through the bank, the cash collecting agencies, PayPal, Amazon or Google, nation-wide or overseas. Those methods are ready to be set up in the back-end of Magento core.

Continue reading →